Business Intelligence · Competitive Intelligence · Strategy & Planning

Hussein Ali

I turn multi-market data into decisions leadership can act on. 9+ years at Uber and Wise across competitive intelligence, BI and executive reporting.

Cairo, Egypt · open to remote and UAE / KSA relocation

  • 9+Years at Uber & Wise
  • 100+EMEA hubs on live SLA dashboards
  • 36Countries in one PTO model
  • 4Global regions on one review framework

01 · About

Analysis leadership can act on.

9+ years at Uber and Wise across competitive intelligence, BI and strategy & planning.

  • Competitive intelligence · Uber EMEAOwned the Competitive Positioning Dashboard leadership used daily, benchmarking Uber Eats against Deliveroo and Just Eat.
  • Strategy & planning · Uber GlobalRan performance reporting across EMEA, LATAM, APAC and US & Canada, and designed the WBR, MBR and QBR frameworks leadership runs on.
  • Financial crime & AML · WiseBuilt the WBR, cutting each update from 2 days to 1 hour, and automated daily AML reporting from 1.5 hours to under 5 minutes.
  • Real-time analytics · Uber EMEABuilt SLA dashboards across 100+ hubs and launched the EMEA workforce management framework from scratch.

Core competencies

  • Competitive Intelligence
  • BI & Dashboard Development
  • Market Research & Benchmarking
  • KPI & Metric Frameworks
  • Executive Reporting (WBR, MBR, QBR)
  • Forecasting & Scenario Modelling

02 · Experience

Almost a decade, two companies, one habit: automate the report, then answer the question.

Uber from November 2016 to January 2026, then Wise from January to August 2026.

  1. WiseSr WFM Specialist, FinCrime & AML2026
  2. UberAnalytics Associate, EMEA S&P2025 – 26
  3. UberS&P Operational Insights Analyst2021 – 26
  4. UberSenior Real Time Analyst2021
  5. UberReal Time Analyst · Support2016 – 21

Wise Payments Limited 01 / 05

Senior Workforce Management Specialist

Financial Crime and Anti Money Laundering

– · Tallinn, Estonia (remote)

1.5h → 5m daily AML reporting effort after automation
  • Built an AppScript pipeline pulling AML queue data from Superset, summarising backlog status and delivering daily reporting to AML Leads, cutting manual reporting effort from 1.5 hours a day to under 5 minutes.
  • Built the WBR and rebuilt the daily business review end to end, consolidating operational data from multiple systems into a single source of truth and auto-populating leadership decks, cutting each WBR update from 2 days to 1 hour.
  • Owned operational health reporting for Financial Crime and AML queues, covering queue performance, trend analysis and data-backed recommendations to leadership.
  • Owned real-time SLA visibility and metric definitions across AML queues in a 24/7 global environment.
  • Analysed volume forecasts and modelled multi-scenario staffing strategies to protect SLA targets and optimise agent distribution.

Uber 02 / 05

Analytics Associate

EMEA Ops Delivery Strategy and Planning · short-term assignment

– · Cairo, Egypt

  • Competitive intelligence
  • Supply strategy
  • EMEA
Daily Competitive Positioning Dashboard used by EMEA senior leadership
  • Owned competitive intelligence for EMEA, benchmarking Uber Eats restaurant and merchant selection against Deliveroo and Just Eat to quantify selection gaps, expansion opportunities and competitive position by market.
  • Owned and evolved the EMEA Competitive Positioning Dashboard, a BI product used daily by senior leadership to track marketplace health, supply performance and competitive position across EMEA markets.
  • Ran market research on third-party consumer receipt data (Foxintelligence) and Visa transaction data in BigQuery, engineering CTE-based query solutions under strict privacy constraints to unlock cross-platform spend and merchant benchmarking insight.
  • Led supply-side segmentation workstreams across driver and marketplace datasets, identifying funnel friction points and lifecycle trends that informed regional supply strategy decisions for senior leadership.
  • Built automated metrics and ad hoc analyses in SQL and Google Sheets, driving KPI adoption and performance visibility across cross-functional teams.

Uber 03 / 05

Strategy and Planning Operational Insights Analyst

Global · EMEA, LATAM, APAC, US and Canada

– · Cairo, Egypt

−40% manual reporting time after automating core business reviews
  • Owned global performance reporting and strategic planning across EMEA, LATAM, APAC and US and Canada, acting as the single source of truth for operational performance at senior leadership level.
  • Designed and delivered the WBR, MBR and QBR frameworks globally, translating complex operational data into executive narratives that drove alignment and informed investment decisions.
  • Replaced decentralised region-specific business reviews with a unified function-based MBR and QBR structure across four regions, standardising cadence, metric definitions and leadership narrative.
  • Automated core business reviews using Tableau, SQL and Google AppScript, reducing manual reporting time by 40% and speeding up delivery of insight to senior stakeholders.
  • Built attrition forecasting and hiring ETA models for SLA-sensitive teams, enabling proactive staffing decisions and reducing service risk across EMEA.
  • Partnered with regional Operations and Product teams to translate ambiguous market challenges into structured, scalable SOPs and reporting frameworks deployed across four regions.

Uber 04 / 05

Senior Real Time Analyst

EMEA Greenlight Hub

– · Cairo, Egypt

100+ Greenlight Hubs covered by real-time SLA dashboards
  • Designed and deployed real-time SLA adherence dashboards in Tableau and SQL across 100+ Greenlight Hubs in EMEA.
  • Launched the EMEA Workforce Management framework from scratch, establishing performance standards, real-time monitoring and escalation processes.
  • Built a PTO tracker consolidating leave data across 36 countries with each country's labour rules and entitlements embedded, enabling weeks-ahead capacity planning and removing leave-driven staffing surprises.
  • Ran rapid root cause analysis during operational escalations, delivering data-backed resolution under pressure.
  • Mentored junior analysts on WFM principles, real-time monitoring and escalation procedures.

Uber 05 / 05

Real Time Analyst

EMEA

– · Cairo, Egypt

−30% reporting cycle time via automated tracking in SQL and Sheets
  • Built automated tracking and reporting systems using SQL and Google Sheets, reducing reporting cycle time by 30%.
  • Monitored real-time performance metrics across EMEA, identifying SLA risks and operational deviations as they occurred.
  • Analysed workforce utilisation and staffing gaps to support intraday decision making and maintain operational stability.
  • Produced daily, weekly and monthly operational performance reporting for operations management.

Earlier at Uber

Customer Support Representative

– · Cairo, Egypt

  • Managed rider and driver accounts across MENA and resolved escalated complaints.
  • Analysed customer feedback to identify patterns and recommend service improvements.

03 · Selected projects

Tools that leadership actually ran on.

Uber · EMEA · Featured

EMEA Competitive Positioning Dashboard

The BI product senior leadership used daily to track competitive position, marketplace health and supply performance across EMEA, combining internal marketplace data with third-party consumer and transaction sources to benchmark Uber against Deliveroo and Just Eat.

  • Competitive Intelligence
  • BI

Uber

AI Powered Analytics Bot

Parsed forecast, inflow and headcount data, identified planning gaps including over- and understaffing and forecast-to-inflow deltas, and distributed natural-language insight to regional leadership via Slack and email. Became the scalable insight-generation model across the organisation.

6 hrs of analyst time saved per week

  • BI
  • Automation
  • NLG

Uber

WBR Deep Dive Auto Alert System

SQL queries pulling live forecast, inflow and headcount data into an AppScript alerting layer with dynamic thresholds and colour-coded notifications, letting leadership act on staffing misalignment in near real time. Became core to the EMEA WBR operating model.

4 hrs saved per week

  • Analytics Engineering
  • SQL
  • AppScript

Uber · EMEA

HC Financial Planning Model

The primary headcount planning model for EMEA, tracking target versus actuals on a rolling basis across teams, organisations and months, with embedded rules flagging overages and lagging functions. Used with Finance and Recruiting as the headcount governance tool.

  • Strategic Planning
  • Financial Analytics
  • Governance

Uber · Global

QBR and MBR Framework Transformation

Replaced decentralised, region-specific business reviews with a unified, function-based MBR and QBR structure across EMEA, LATAM, APAC, and US and Canada. Standardised cadence, metrics and leadership alignment, removing duplication and creating one consistent global performance narrative.

4 regions on one framework

  • Strategy & Planning
  • Executive Reporting
  • Global Rollout

04 · Side interest

I also build for the web.

Outside of my analytics work, I build web applications and automation tooling using Claude Code, modern JavaScript and rapid prototyping tools. It's a complementary skill: the same instinct that automates a weekly report, applied to shipping small, useful products.

  • Claude Code

    AI-assisted development, from idea to working app

  • Modern JavaScript

    Vanilla JS, DOM and Canvas APIs, async data

  • HTML & CSS

    Responsive, accessible, semantic layouts

  • Automation tooling

    Apps Script, n8n and Zapier workflows that connect systems

  • Rapid prototyping

    Lovable and quick demos to test an idea before investing in it

  • Data & backend

    Supabase databases, auth flows and data models

This site is hand-built in plain HTML, CSS and JavaScript. No framework, no build step.

05 · Skills & certifications

The toolkit.

Business Intelligence & Visualisation

  • Tableau (advanced)
  • Looker Studio
  • Apache Superset
  • Power BI (working)
  • Excel & Google Sheets (advanced)
  • Power Query

Querying & Scripting

  • SQL (advanced)
  • BigQuery
  • Google Apps Script
  • Python (analysis & automation)

Competitive & Market Research

  • Competitive benchmarking
  • Market & category analysis
  • Third-party panel data (Foxintelligence)
  • Card transaction data (Visa)
  • Privacy-constrained querying
  • Data quality validation

Analytics Techniques

  • Marketplace health monitoring
  • Supply & lifecycle analytics
  • Funnel & cohort analysis
  • Forecasting & scenario modelling
  • Root cause analysis
  • Business performance diagnostics

Reporting & Frameworks

  • WBR, MBR & QBR design
  • Executive narrative writing
  • KPI framework development
  • Automated dashboard delivery
  • Data governance

Strategy & Planning

  • Strategic planning cycles
  • OKR frameworks
  • Budget & headcount forecasting
  • Cross-functional alignment
  • SOP design & scaling

Business Analysis

  • Requirements gathering
  • Process mapping
  • KPI & metric definition
  • Stakeholder management
  • Jira
  • Confluence

Workforce Analytics

  • Capacity planning
  • Attrition modelling
  • SLA & queue analysis
  • Real-time & intraday management
  • Scheduling
  • Verint

Certifications

Data Analytics & BI
Google Data Analytics Specialization · Tableau Analyst · MySQL for Data Analytics · Data Analytics Essentials (Cisco) · Azure Data Fundamentals
Programming & Automation
DataCamp Data Analyst with SQL Server · DataCamp Data Analyst with Python · Python for Spreadsheets
Process & Operations
Lean Six Sigma Yellow Belt (MoreSteam) · EMEA Project Management Foundation (LinkedIn) · Workforce Management and WFM Intraday Management (The Call Center School)

Education

Bachelor of Business Administration and Management

Sherouk Academy, Cairo, Egypt · 2015 – 2021

Languages

  • ArabicNative
  • EnglishFluent, bilingual proficiency

The 30-second version

Hussein Ali

BI & Competitive Intelligence Analyst · Strategy & Planning

I turn multi-market data into decisions leadership can act on, from competitive benchmarking to the automated reporting behind it.

  • Open to BI, CI and strategy & planning roles
  • Remote · UAE · KSA
  • Based in Cairo

Experience

WiseJan – Aug 2026

  1. Senior WFM Specialist, Financial Crime & AML

    Owned SLA visibility and operational health reporting for Financial Crime & AML across a 24/7 global operation. Built the WBR, cutting each update from 2 days to 1 hour, and automated daily AML reporting from 1.5 hours to under 5 minutes.

UberNov 2016 – Jan 2026 · 9 yrs

  1. Analytics Associate, EMEA Strategy & Planning 2025 – 26

    Owned EMEA competitive intelligence and the Competitive Positioning Dashboard senior leadership used daily, benchmarking Uber Eats against Deliveroo and Just Eat. Unlocked cross-platform spend insight from Visa and consumer-receipt data in BigQuery.

  2. Strategy & Planning Operational Insights Analyst 2021 – 26

    Owned global performance reporting as senior leadership's single source of truth across EMEA, LATAM, APAC and US & Canada. Designed the WBR, MBR and QBR frameworks used in all four regions and automated them, cutting manual reporting by 40%.

  3. Senior Real Time Analyst, EMEA Greenlight Hub 2021

    Built real-time SLA dashboards across 100+ Greenlight Hubs and launched EMEA's workforce management framework from scratch. Unified leave data for 36 countries into one tracker for weeks-ahead capacity planning, and mentored junior analysts.

  4. Real Time Analyst · Customer Support 2016 – 21

    Grew from resolving rider and driver cases across MENA into analytics: monitored EMEA performance in real time, flagged SLA risks as they emerged, and automated tracking in SQL and Sheets, cutting reporting cycle time by 30%.

Selected wins

  • DailyEMEA Competitive Positioning Dashboard, used by senior leadership
  • 6 hrs/wkanalyst time saved by the AI Powered Analytics Bot
  • 4 hrs/wksaved by the WBR Auto Alert System
  • EMEAheadcount planning model, run with Finance for governance

Toolkit

  • SQL
  • BigQuery
  • Tableau
  • Looker Studio
  • Google Apps Script
  • Python
  • Apache Superset
  • Power BI

Education & languages

BBA, Business Administration & Management · Sherouk Academy, 2015 – 2021

Arabic (native) · English (fluent)